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The name “Billionaire Boys Club” was ideated with an irony meant to provoke thought. We, at Billionaire Boys Club, are perpetually focused more on originality and authentic self-expression than the direct financial implications of our name. We challenge our community to perceive wealth in humanity, compassion, creativity and curiosity. Billionaire Boys Club & ICECREAM was founded by Pharrell Williams in partnership with NIGO® in 2003. We are globally recognized apparel and accessories brand whose blend of streetwear and luxury has influenced countless pockets of fashion, music design and culture.