Altoira

Alternative investing has long been inequitable. We’re on a mission to change that. It used to be that if you wanted to invest in startups or other private investments with an IRA, you were pretty much on your own. Then you had to pay a custodian to execute the paperwork you likely spent weeks completing—if you could find a custodian willing to consider it. That was the situation Alto founder and CEO Eric Satz was in nearly a decade ago. At the time, he was managing a venture capital fund and wanted to personally invest in a business alongside the fund. But it wasn’t until he noticed his IRA statement lying on the kitchen counter that he wondered, “Can I use my IRA funds to make this investment?” The answer was yes, but the process was anything but easy. Buried in a mountain of paperwork, with little guidance, he realized just how inequitable alternative investing was and set out on a mission to make it accessible for all.