Rugged Road Outdoors

Rugged Road embodies toughness and determination, qualities reflected in both our brand and our community. Founded by Spencer in 2016, the journey began with an innovative idea sparked in a high school chemistry class. Inspired by a military-grade blast-proof spray, Spencer saw the potential for creating a durable, ultralight cooler. After rigorous home testing and overcoming some financial hurdles through a successful Kickstarter campaign, Rugged Road was born, dedicated to creating high-performance coolers that adventurers could rely on.