New Angance Paris

In 2013, Luc Cheung founded the NEW ANGANCE brand after more than a decade of experience working with major beauty brands. Originally from France and currently residing in China, Cheung is passionate about aesthetics and strives to create elegant products.

Cheung strongly believes that cosmetics play a vital role in enhancing one's beauty. To this end, he develops effective skincare routines that not only improve skin health but also help women achieve a more holistic sense of beauty. His conviction is that beauty encompasses not just the appearance of one's face and features, but also one's demeanor and overall elegance.