Approved By Fritz

Approved by Fritz was founded in 2021 when Daniëlle adopted her rescue dog, Fritz, from South Carolina. With a background in design and a love for dogs, she wanted to create more than just stylish pet products—she wanted to build a sustainable dog brand that takes care of both dogs and the planet. What began in New York, inspired by the city’s bold colors and street art, has grown into a female-owned pet company with two warehouses and more than 250 independent stockists across the US and Europe. Fritz, our CEAO (Chief Entertainment & Approval Officer), approves every product before it reaches your home. If it doesn’t make him wag, it doesn’t make the cut.